The opposite of "soft-sell"

I would love to see some interaction on this quote. And is it entirely consistent with the proclamation of the gospel in the Bible and Christian history?

Theologian and philosopher Soren Kierkegaard wrote: "When one preaches Christianity in such a way that the echo answers, 'Away with that man, he does not deserve to live,' know that this is the Christianity of the New Testament. Capital punishment is the penalty for preaching Christianity as it truly is." Soren Kierkegaard, "The Echo Answers," in Provocations: The Spiritual Writings of Kierkegaard (Plough, 1999), p. 181

My two cents: The "echo" will definitely answer "away with that man" - at times. And, at other times, there will be those who come, kneel and say, simply, "I want more....feed me." The modern Christian must embrace both responses, and know what to do either way for the glory of God.