Monday, February 19, 2007

Games Hollywood play (and unprofitable ones at that!)

"Sure, it would be nice to have more family-friendly films, but Hollywood is a business, and like any business, it's designed to make money. If PG-13- and R-rated films rule at the multiplex, it's because they're the most profitable, right? Guess again. PG-13- and R-rated films don't make the most money---not by a long shot. Ironically, it's G- and PG-rated films that prove to be the most lucrative.

"[The Dove Foundation] examined the average profits per film between 1989 and 2003, and it found that G-rated films produced 11 times more profit than R-rated films. Yet Hollywood produced 12 times more R-rated films than G-rated films during the same time period! What sense does that make?...

"So why are [family-friendly movies] few and far between? Maybe it's a question of culture. In blue-state Hollywood, what better way to establish your liberal credentials---and thumb your nose at red-state, middle America---than to trash traditional values at every opportunity? Whatever the reason, we can't change things simply by complaining---or remaining silent. Our best defense is to support good films." - Rebecca Hagelin

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