Monday, July 25, 2005

Christianity - marketing tool...

Hmmm. Is this good?

It is "Faith Night" at the ballpark. The Class A Hagerstown Suns are among the minor league teams, mostly in the South, that will bring in Christian entertainers, have players give their testimonies, conduct faith trivia quizzes for prizes and have giveaways that could include biblical bobble-head dolls.

The dozens of Faith Nights at ballparks this summer are the latest manifestation of Christianity's increasing involvement in sports. Players pray in the locker room and on the field. They praise God in interviews. And they organize groups including Athletes In Action and the Fellowship of Christian Athletes.

Churches, like thousands of other organizations, had outings to ballparks before with discounts on group tickets. But Faith Nights go further: They have become a marketing tool, targeting churches with promotional campaigns. And they provide entertainment and specific activities geared to those fans.

2 Comments:

At 11:25 AM, Blogger Thinking in Ohio said...

In rurual Adams county (Ohio) the locals are full-blown racing addicts--where hunting hunting consumes the winter months, NASCAR and our own local track consume all other seasons of the year. In the last year a group has been formed, "Jesus Motor Speedway" that promotes some sort of "Jesus weekend" which includes a "Faster Pastor Race".

All in all, I don't know what to say to it... is the gospel being proclaimed through it? Well, they say it is, they claim it's their goal... what I do know is that it's good for business, if not in the church certainly at the Speedway.

 
At 3:21 PM, Blogger Matt Friedeman said...

Doug:

Oh, my. You must get in that "faster pastor" contest. Take a stand for your tradition, your church, your friends back in Jackson. Tempt me and I might buy a ticket...even if it is good for the pagan's business.

 

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