And the most recent entry in our "Gimmick Evangelism" contest...

Alas, this apparently is no joke:

The image of Jesus in the froth left on the sides of an almost empty pint glass next to the words 'Where will you find him?' will spearhead the Churches' Advertising Network (CAN) festive campaign to encourage church-going this Christmas.

And who will be the first to say, "Yeah, but if it saves just one person then it will all be worth it..."?

Spare us.